How to Speed Up a Slow Website Without Rebuilding It?
A slow website costs you visitors before they've read a word. The good news is that most speed problems come from a small number of causes, and you can fix many of them without redesigning the site or switching platforms. Measure Before You Change Anything Run your key pages through PageSpeed Insights and note the results for mobile, not just desktop. Test your homepage, a main service or product page, and a blog post, because different templates often have different problems. Save the results. You'll want them to prove what worked later. Check real user data too, not just the lab test. The Core Web Vitals report in Search Console shows how your pages perform for actual visitors, which is what Google uses. Fix Your Images First Images are the biggest cause of slow pages on most small business sites. Photos uploaded straight from a camera or phone can be several megabytes each. A quick way to find the worst offenders is the network tab in your browser's develo...